Influence of Cultural Background on Visitor Segments’ Tourist Destination Image: A Case Study of Barcelona and Chinese Tourists

Tourists from different cultural backgrounds have perceptions of the image a tourist destination. This paper aims to investigate destination (TDI) national perspective and see whether there exists influence culture on visitor segment’s as well their travel behavior satisfaction. Barcelona Chinese market are utilized present an empirical discussion study. Based results qualitative method previously conducted by authors, questionnaire was designed in this paper. The SPSS 22 program used for data management analysis. study first demonstrates that TDI perceived visitors is influenced pro-social background and, second, greatly value prestige social networking during visitation. further discusses reasons why how “facework” influences based concept orientation. Overall, contributes existing knowledge formation perception analyzing TDI.